PLR content (Private Label Rights) may be a very powerful resource for anyone trying to get ahead on the internet. Not only can PLR ebooks and PLR articles be picked up for a comparatively small price; they also are advantageous because most of the research and writing has already been done for you.
But PLR articles and e-books may be dangerous. For many online businesses recognize the value of Private Label Rights articles and e-books and are using it as much as they can. In real figures, the same PLR articles and ebooks may have been distributed to hundreds or even thousands of customers, who then may have posted the material on their sites, with or without changing it significantly.
Succeeding with PLR products
The key to making money with PLR articles and ebooks is therefore the following: you must plan to rewrite every PLR article and ebook so that it ends up being truly unique. If you follow that tip, you will reduce the risk of being hurt by the search engines. Having exclusive material will at all times be a plus as seen from the viewpoint of the search engine robots.
Another reason is, naturally, the prospective customers: who likes to visit a new site and take part of the exact same article as on other competing sites? So even though the search engine robots very well might have overlooked a duplicate or near-duplicate article or e-book, your visitor may perhaps not be quite as tolerant. To serve your customers well, adequately rewritten articles and ebooks are simply a requirement.
Yet another motivation for rewriting may be this: no one thinks just like you. So you may discover that the PLR e-book or PLR article that you just picked up didn’t cover all the conclusions that you would have liked it to cover. Or maybe the writing technique was not what you would have expected? Or maybe there were some incorrect “facts” in it? Whatever the case may be, you should plan for some serious editing of the PLR e-book or article to make it better suit the needs of you and your customers.
Here, then, are six methods on how to modify your PLR article or ebook so that it may become more unique and more interesting to your readers:
Change the title
Sometimes PLR materials have ill-chosen titles. Therefore, you might want to change it into something which is more fitting. For proper search engine optimization (SEO), you should be very careful to select the right title.
Note, however, that even though the PLR title is NOT badly chosen, you may still have to alter it, to make it truly unique. In any case, you may want to play around with Google‘s free keyword tool to see which title could be most fitting.
Reorganize paragraphs
One way to “rewrite” a PLR ebook or article is merely to rearrange the paragraphs in the manuscript. By putting one paragraph before another, the overall flow of the article (or ebook) could become much better. And the beauty of it is that you do not have to do any typing!
Delete paragraphs
Another way to “rewrite” a PLR ebook or article is simply to delete a paragraph or two. On occasion (especially in low-quality PLR material) there may be a lot of fluff that simply isn’t advisable to keep, if one is trying to produce a high-quality ebook or article.
Reword paragraphs
This is a technique by which you in essence retain the same main ideas in the paragraph, but you state them differently. Instead of holding on to the text “PLR articles are articles that have Private Label Rights”, you could do a rewrite like this: “PLR texts are electronic texts that grant the owner Private Label Rights.”
Expand paragraphs
Although the further development of a paragraph without doubt is a way to rewrite a paragraph (and thus could potentially be a part of the previous point), I nevertheless wish to keep this idea as a point by itself. It is by this method that you can make your PLR article or ebook even more unique, and substantially more of use to your potential customers.
By extending an article I mean expanding its specific content. You may, for instance, add new points, new reasons, new arguments, new questions, or new data.
Such an extension may now and then result in very long paragraphs, so you might want to consider splitting up the longer paragraphs into several shorter ones. This is only a good thing, for it makes your article or ebook even less of a duplicate of the original PLR material.
Attach Related Links
Some PLR content packs include helpful links and keywords that were used to create the content. In some cases you may want to insert those links in your articles and ebooks. In other cases you may decide to use your own product links or your own affiliate links to make more money.
Be very careful, however, with relevance. Do not include links that are not relevant to the main text. For instance, in an article on how to fry vegetables, don’t include an affiliate link to your “solar power” product or to another article on, say, your expertise as a cat trainer. Be relevant!
Final remarks
It is true that PLR e-books and articles may boost your online revenue if done properly. One step toward success is to be very careful to rewrite the articles and ebooks in such a way that they end up being not only unique but also valuable to your potential customers.
Adding other components to your e-book or article, such as graphics or videos, may make your visitors even more happy. So give your content the individual touch your readers are looking for, and then wait for conversions!
ABOUT THE AUTHOR: Ronnie B. Jones has a background as an advertising copywriter working with international business-to-business campaigns. Nowadays, Ronnie mainly gets himself involved in various ebook marketing projects. He is part of the EbookBrothers.com team, where he is a regular contributor, writing on topics such as how to rewrite PLR articles and ebooks etc.
To sign up for the free EbookBrothers.com ebook marketing newsletter (with free articles, product news, tips, and tricks on how to create an ebook, how to write an ebook, and how to market an ebook, please visit http://www.EbookBrothers.com now!
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One of the many reasons why obtaining the resell rights and then selling a private label product is so nice is because you do not have to do most of the work. For instance, if you purchase the resell rights to an e-book or a software program, you will not have to create the e-book or software program. This is ideal because the development of these products not only takes time, but special talent or skill. Private label resell rights allow you to skip the hard work and concentrate on selling the product.